Got a little vacation this month, so I'm a few days behind on sharing January numbers.
I am SO STOKED to see consistency in service customers opting-in to receive an equity offer via text message. It has been hovering just under 15% month after month. January broke 15% for the first time, and that was a 3x increase in the number of texts delivered from December! All of these customers are clicking into the offer and playing within our illumiQUOTE app. That's a great hand-raiser! You don't get leads like that from CarGurus.
What does that mean?
- Service departments are good at collecting active cell numbers
- When there is a good cell number ~15% of those customers are becoming leads
How many leads are we talking?
If the average dealership is doing 1,300 ROs per month, around half are currently eligible for an equity offer via a text message. We also fire an email to all customers who qualify for an equity offer too. Email has been significantly SOLID! Between email and texting, we fired 86 leads on average into SERVICEiQ dealership's CRM.
Nobody worked a lead in our system... unlike other equity mining solutions. And nobody made a "cold call" where the customer hadn't played with their own equity offer first.
