February results are in.
We processed over 100,000 repair orders to find 78% were customers and those were further funneled down into 18% that met the criteria of having valid email and/or cell phone numbers and were estimated to be in equity based on the configuration our dealers used. Remember, SERVICEiQ is an automated system that is fully customizable by dealers.
We had a tightening on the configuration last month by a few stores. I assume this was to lower the number of leads against a depleted inventory. I am also assuming we have some stores that need some tuning in their approach to calling these customers. We are working on that!
We saw a 13% opt-in rate via text message. This means 13% of eligible customers with cell numbers fully opted-in by responding YES to our invitation text to see an offer on their car. That was an average of 48 customers per store in February.
Email open rates continue to stay in the 30% territory with a click-through rate of 9%.
Between texts and emails, we fired an average of 62 ADFs into our dealers' CRM systems with a translation of what the customer did for easy follow-up. An average of 42 of those ADFs were highly engaged in our app playing with payments and cars.
I can't wait to see what SERVICEiQ does when dealers have more new cars because this is already blowing my expectations out of the water 
