March results continue to be consistent! That's FRIKINfantastic because we have a baseline and are about to put some new things in to help this sucker grow.
We doubled the number of ROs processed and are still seeing 78% of total repair orders being actual customers. There was a nice jump in eligibility over February. Eligible-for-an-offer customers went from 18% to 28% meeting the criteria of having valid email and/or cell phone numbers and was estimated to be in equity based on the configuration our dealers used.
The texting opt-in rate remained at 13% and averaged 87 customers per store in March. Also a nice increase as some higher-volume dealerships launched in March.
The overall email open rate was 29% with a click-through rate of 8% (roughly the same as February). Thousands more emails were sent in March, and we're still nowhere near the volume we should be at on email yet. That will change in April.
Where the rubber meets the road: an average of 96 ADFs were sent into dealers' CRM systems with an average of 71 of those leads being highly engaged. That's a lot of 1st party leads!
We just got our CDK Certification 
And now we are building attribution reporting on sales & profits. Stay tuned.
