I have full-on claims with $$$ for the month of May! We are now looking at sold counts and profits along with lead counts.
Before I jump into that, I want to say the consistency has been so strong that we are now guaranteeing ROI. Starting today, if any new dealer does not double their ROI on our product in the 1st month, we will pay for the 2nd month 
- yes, we are putting our money where our mother FRIKIN mouth is!
A significant drop from April's 41% to May's 24% of service customers were eligible for an equity offer. However, lead counts stayed consistent with an average of 136 ADFs sent into the CRM with an average of 75 of those leads being highly engaged. If my math is right, that's $9.55 per lead.
Email jumped from April to a 31% open rate with a 9% click-thru rate 
And the texting opt-in percentage rose as well. Tuning of who is targeted, mixed with some higher quality data, may be why we saw the decrease in eligibility but the same high lead counts.
The new thing we have are the sold numbers. With depleted new car inventories I'm stoked to see dealers on SERVICEiQ averaging 4.2 deals in the month of May. They averaged $4,888 on each deal done in May and trades/acquisition of used cars sold in May averaged $3,253 profit per deal including wholesale loss. Because we only charge $1,299 for SERVICEiQ, I think you can now see why we aren't afraid to guarantee an immediate ROI.
The cool part about these sold numbers is we now know exactly which stores are struggling with talk tracks and follow-up processes and who are doing quite well. Our client success team has already begun reaching out to assist. I'm looking forward to watching the improvements!
I'm also stoked to announce we have begun the development of EQUTYiQ to send personalized texts and emails to sold customers with their own personalized landing page experience. The pairing of SERVICEiQ + EQUTYiQ is going to be a whole 'nother level. The combination of SERVICEiQ and EQUITYiQ will launch at $1,699 per month.
