We are now in the anniversary month of SERVICEiQ (September 2022), and we are getting very close to launching a complimentary product: EQUITYiQ. Can't wait to inform you all of how that one works! Stay tuned...
August SERVICEiQ numbers continue to tell the story of consistency.
- 84% of total service ROs were customers. 16% were internal jobs and fleet stuff.
- 21% of those ROs were eligible for an equity offer.
- 54% of the offers sent were delivered. Try tracking that with snail mail
- 28% of those offers were viewed.
This resulted in creating an average of 67 fresh leads per rooftop. It brought 115 enhanced leads from people who returned to view the offer again.
For the second month in a row, we saw more VINs acquired as "street buys" than trades. All in all, the average gross generated in August was $17,846 on an investment of $1,299. This means we continue to see a 14X ROI on average. I can't wait to see what happens when there are more new cars for these people to trade their cars on!
Texting opt-ins remain steady at 13%. Email opens remained at 37%, and the click-thru rate went up one point to 10%. These are stats that blow away the traditional text and email marketing.
