• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Thanks Yago. I guess my main questions is - has anyone found this to be profitable? If AutoZone, Pep Boys are doing it...there must be some type of profit in it?


There are countless posts, threads, articles, webinars, etc. on sales SEM but I don't hear anything about Fixed Ops SEM, if this is such a good profit center for the dealership why aren't we (as "refreshers") talking about it?


My assumption is because most people here don't get paid off Fixed Ops so we have no reason to care.