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Rob,Most dealers that we work with get the best ROI out of service campaigns. There are a lot more people looking for service than buying a car.Whether is profitable or not will depend on your gaol and strategy.I have worked with dealers with a goal to reach out of their DMA (so harder target) and others advertising a loser oil change ($10 oil change) but with a great team of service writers so they work the up-sell.Before anything, you have to think about your goal then set a strategy.
Rob,
Most dealers that we work with get the best ROI out of service campaigns. There are a lot more people looking for service than buying a car.
Whether is profitable or not will depend on your gaol and strategy.
I have worked with dealers with a goal to reach out of their DMA (so harder target) and others advertising a loser oil change ($10 oil change) but with a great team of service writers so they work the up-sell.
Before anything, you have to think about your goal then set a strategy.
