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There are a few companies that can help you find success with Service SEM with Google/Bing. Just ask them what their strategy is and ask people you trust what they think. I'd recommend working with a provider that is a Google AdWords Premier SMB partner. If you're looking for volume I'd also recommend you get familiar with audience targeting in Facebook. If you really want to take it to the next level upload your client list to Facebook as a target audience (or several audiences broken down by DOP or OEM). Leverage the polk data that is available. Sprinkle in some preroll ads and you're all set.
There are a few companies that can help you find success with Service SEM with Google/Bing. Just ask them what their strategy is and ask people you trust what they think. I'd recommend working with a provider that is a Google AdWords Premier SMB partner.
If you're looking for volume I'd also recommend you get familiar with audience targeting in Facebook. If you really want to take it to the next level upload your client list to Facebook as a target audience (or several audiences broken down by DOP or OEM). Leverage the polk data that is available. Sprinkle in some preroll ads and you're all set.
