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Welcome to this edition of the DealerRefresh Roundtable where we welcome first-time Guests Jeff Clark and Mike Morais. Jeff is Chief Sales Officer at DealerOn. Mike Morais is President of Open Road Auto Group.

In this session we open up with a discussion around 'Cause Marketing' initiatives, specifically in what DealerOn is doing in conjunction with the Cause Network Foundation. From there we segue into a conversation around the critical role that Fixed Ops plays for dealers growing their market share.

Topics discussed in this episode include:

• The Hurricane Harvey Effect in Auto Retail - Refresh Friday FB Live
• Steve [USER=4677]@Stauning[/USER] Article: Market Share? Why Your Record Year Might Be a Bad Year: http://www.dealerrefresh.com/dealership-marketshare-record-year-bad/

[MEDIA=youtube]Ng5O4bFoBGk[/MEDIA]

Panelists include:

• Mike Morais, President, Open Road Auto Group
• Jeff Clark, CSO, DealerOn
• [USER=3]@Jeff Kershner[/USER], Founder, DealerRefresh

This DealerRefresh Roundtable is sponsored exclusively by Cars.com. Whether consumers are shopping online or on the lot, Cars.com creates connections that fuel growth. Visit dealers.cars.com or follow @DealerAdvantage to get insights and information to fuel your growth.

Produced and Directed by [USER=3156]@Ryan Gerardi[/USER]