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Hey Doug,

I am puzzled by your reply.   I see no measurable impact to eVox's core business from eVox creating a consulting arm where eVox helps a dealer build a great photo booth.   Additionally, assisting the dealer build a best of class photo booth is perfectly aligned with the digitall merchandising best practices you mentioned above.

Are you saying that any website vendor (like Dealer.com) would profit from this?  if so, then I think you've mis-understood something.