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There is no doubt that good even, overcast lighting will look 1000x better than the average fluorescent lit booth, but it is just impossible to consistently rely on that kind of lighting, unless you are only photographing 10-15 cars a month. But trying to photo 50+ cars with more than a handful of photos will be a long shot in most areas. (This coming from a Wisconsin dealer where we are still getting snow, 2 weeks into April!).IMO, it is also hard to compare magazine photos to any dealer photos. There is a lot of editing that goes into those type of photos. Not always, but sometimes the final photo can be a result of 10 different photos blended together!
There is no doubt that good even, overcast lighting will look 1000x better than the average fluorescent lit booth, but it is just impossible to consistently rely on that kind of lighting, unless you are only photographing 10-15 cars a month. But trying to photo 50+ cars with more than a handful of photos will be a long shot in most areas. (This coming from a Wisconsin dealer where we are still getting snow, 2 weeks into April!).
IMO, it is also hard to compare magazine photos to any dealer photos. There is a lot of editing that goes into those type of photos. Not always, but sometimes the final photo can be a result of 10 different photos blended together!
