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Carvana's booth appeals to the geek in all of us. It piques our interest like responsive does[MEDIA=imgur]YkbaV[/MEDIA]But, does the million dollar booth cause shoppers to "drop the mouse and get out of the house"? (shout out to Tim Jennings!)I'd bet you'll sell more cars by using the photo process to sell more than your car. Let them see your process, your people, your story.[ATTACH=full]2439[/ATTACH]TRY PUTTING PEOPLE IN YOUR PICTURES. Show off that THIS car is just coming out of detailing.http://forum.dealerrefresh.com/threads/setting-up-a-photo-booth.591/page-8#post-36774Try it & Measure it!Pick 3-10 cars, give someone a towel (even a sales rep) and sprinkle the people shots around your photo of the unit. If it works, I'd expect to see a higher time on page than the baseline number. If you add the person on your 1st shot, I'll bet you'll see the CTR jump by 100%.
Carvana's booth appeals to the geek in all of us. It piques our interest like responsive does
[MEDIA=imgur]YkbaV[/MEDIA]
But, does the million dollar booth cause shoppers to "drop the mouse and get out of the house"? (shout out to Tim Jennings!)
I'd bet you'll sell more cars by using the photo process to sell more than your car. Let them see your process, your people, your story.
[ATTACH=full]2439[/ATTACH]
TRY PUTTING PEOPLE IN YOUR PICTURES.
Show off that THIS car is just coming out of detailing.
http://forum.dealerrefresh.com/threads/setting-up-a-photo-booth.591/page-8#post-36774
Try it & Measure it!
Pick 3-10 cars, give someone a towel (even a sales rep) and sprinkle the people shots around your photo of the unit. If it works, I'd expect to see a higher time on page than the baseline number. If you add the person on your 1st shot, I'll bet you'll see the CTR jump by 100%.
