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Quoting Alex Snyder "You're right that there is a ton that goes into good photography (definition: the capture of light). In your comparisons it is quite obvious the first thing needed is a photographer who actually appreciates what the need for the image is. Second to that is a camera that can take a detailed image. And then one needs to make sure the images movement from the computer to online isn't degrading the photo to something small and blurry. " It doesn't matter how elaborate or expensive your photobooth is if you are having your GWC ( guy with camera as we call in the photography biz) handle your inventory photography. You can compare the same exact booth at 3 different dealers and have 3 drastically different outcomes.It comes down to training and photography experience and knowledge of photography and lighting. Photobooths are actually harder to use and require more photographic and lighting savvy to achieve the results you are desiring because in most cases, the lighting is darker then shooting outside.Training is key especially if after investing 30-50K on an indoor photo studio, so it would also be wise to invest in quality knowledgeable people to use it. Not your $12 - $15/ hr lot porter/ detailer/ internet sales guy who has extra time kind person.These photobooths seem like a large investment and take up a lot of debate about how to build and who makes the best one yet most dealerships are putting the same kind if investment into the person who takes the pictures.
Quoting Alex Snyder "You're right that there is a ton that goes into good photography (definition: the capture of light). In your comparisons it is quite obvious the first thing needed is a photographer who actually appreciates what the need for the image is. Second to that is a camera that can take a detailed image. And then one needs to make sure the images movement from the computer to online isn't degrading the photo to something small and blurry. "
It doesn't matter how elaborate or expensive your photobooth is if you are having your GWC ( guy with camera as we call in the photography biz) handle your inventory photography. You can compare the same exact booth at 3 different dealers and have 3 drastically different outcomes.
It comes down to training and photography experience and knowledge of photography and lighting.
Photobooths are actually harder to use and require more photographic and lighting savvy to achieve the results you are desiring because in most cases, the lighting is darker then shooting outside.
Training is key especially if after investing 30-50K on an indoor photo studio, so it would also be wise to invest in quality knowledgeable people to use it. Not your $12 - $15/ hr lot porter/ detailer/ internet sales guy who has extra time kind person.
These photobooths seem like a large investment and take up a lot of debate about how to build and who makes the best one yet most dealerships are putting the same kind if investment into the person who takes the pictures.
