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I'd have to see the UX data, but is there a function in the shared inventory tool that can change the sort order based upon the referring URL? (i.e. coming from Boston referring URL automatically sorts the Boston inventory up top as a default.. and so on). That MAY mitigate the problem. Sounds like some of it could be alleviated in the sort ordering.


side-note: That chat opt-out (close button) getting lost in the scrollbar is slightly irritating for UX, and a little bit of a step back, considering it covers the logo of the hosting dealership on each unit at the top of the page.