Right now only place you are showing the location is the small text and the logos. When I looked, I did not notice that the logos where actually different. (Seacoast and Boston very similar)
I would recommend putting the location under the image on the left.
Also on your VDP the location information is not visible, their is only one line for location and below the fold. I would try putting a orange bar with black text between the large image and thumbs or after the thumbs with Available At: {Address} {Map Link}
At the top of SRP make location one of the primary visible filters...
If I may point out couple of other things.
1. VDP opens in a new window (I'm Using FireFox). Now I'm stuck on a page from where I can't easily get back to the listing. If I do manage to find the listing tab clicking on the inventory no longer focuses back the VDP.
2. The live chat (Need Assistance) element on the top right keeps coming back even after I have closed it. Very Annoying. Set a Cookie don't bring it back again for the session or next X minutes.
3. Riding Academy I would recommend changing that to Learn to Ride. (Match the HD Corporate Site)
4. Test Ride button... Change that to Try a Bike (Once clicked Context Menu with Book a Test Drive, Demo Ride Events, Rent a Bike). Benefit Boost the popularity of your Events and Rent Bike Pages on site. Plus stick to Corp message.
5. Missing Customization menu (esp Inspiration Gallery... I'm pretty sure your customers have done some mad customization's snap a pic.. upload, share, start a pinterest board... etc).
6. Customer gallery takes me out of your site... stop the traffic bleed. Bring as much as you can in to the site.
7. Shop all takes me off the site... iframe it or frame it in... don't loose the visitor out. Or move Gift card as the first sub menu item.
