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A tale of two hacking victims...


Caesars

$30 million ransomware demand.

Negotiated it down to $15 million and paid.

The hackers kept their promise, and Caesars suffered minimal downtime.


MGM

Hacked by the same group a week later.

They followed the FBI's advice and refused to pay the requested ransom (amount unknown).

As a result, MGM suffered a $110 million loss during a 10-day shutdown.


A bit of napkin math—assuming a similar-sized ransom could be negotiated: $15 million divided by CDK’s 30,000 dealerships comes out to $500 per dealership.


And CDK just so happens to know some of the best negotiators in the world...car dealers