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Erik, not confusing at all. Great question actually (one of those questions that often tends to get asked every few months.)                                                                                                                                                                                                                                            

I'd keep steady with group website. Sounds like you've already branded it, and if you would happen to acquire another dealership - the group website would continue to grow and of course be very beneficial.

If any of you're existing URL's have any authority, I would proceed with caution before moving, renaming and/or re-directing. If you're website platform is set up correctly (throw in a WP blog on the root domain) but I wouldn't worry too much about not having enough content for each individual dealerships website.

Shoppers LOVE selection. The more inventory (especially used) you have the more overall engagement you'll receive i.e. time on site, SRP and VDP views, etc.

[USER=2]@Alex Snyder[/USER] [USER=5]@Mitch Gallant[/USER] [USER=9]@kevinfrye[/USER] [USER=11]@Alex Jefferson[/USER] [USER=7]@JoePistell[/USER] <-- lets see what some others have to say.