Joe, what is up? We need to grab some lunch soon.
So let's break down your question a little bit. You need three different types of permission for messaging. Here are the types of messaging and consent required
Conversational Messaging
Conversational messaging is a back-and-forth conversation that takes place over text. If the consumer texts the dealership first and then the dealership responds quickly with a single message, it is likely conversational. If the consumer initiates the conversation and the dealership simply responds, no additional permission is required since this is considered implied consent.
Informational Messaging
Informational messaging is when a shopper gives a dealership their number and asks to be contacted later. Appointment reminders and leads fall into this category because the first message sent by the dealership fulfills the shopper's request. A shopper should agree to receive texts when they give the dealership their mobile number which is considered expressed consent that can be granted over text, forms, website, or even verbally. Written permission works too.
Promotional Messaging
Promotional messaging, or text marketing, is when an SMS message contains a sales or marketing promotion. Consumers must agree to receive promotional texts in writing before a dealership can send a promotional message via text. Express written consent is needed for this type of SMS message.
Ok, now that we knocked that part out at 360Converge we are focused on governance by ensuring all messages meet the necessary compliance. To give you more insight I also attached an image out of one of our sales decks. You will see that we decided that every outcoming message would contain two key elements to always stay in TCPA compliance. The first is the dealership's name is in the header of every text message to show exactly who the message is from and second, we enable opt-out in each message. We also test every message to ensure deliverability with the carriers before it is sent. We do the same with email since our platform is omnichannel giving you the capacity to send both text campaigns and emails and intermix the channel during campaigns.
Finally to answer your last question. WE DO NOT PURCHASE LISTS NOR DO WE RECOMMEND IT FOR COMPLIANCE.
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