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I like what you're saying and agree with you.  However, I want to point out that there are very few dealerships on that platform for some reason.  Ben Hadley is a friend (he lives down the street from me), and I know him to be incredibly aggressive when the blood of opportunity drips in the water.  Something is a little off on this one.

Not saying they are fudging the numbers, but if that kind of lead increase is consistent it wouldn't matter how much they charged.  Dealers would be lined up to buy it.

With that said, it has been a while since we last hosted Ben on RefreshFriday.  It may be time to revisit things!