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Introducing MotoAcquire to DealerRefresh. [USER=17016]@jordancox[/USER] and I spent some time to get to know Mike Crothers and his new company these past couple months, The tech review is 10 minutes long and covers everything. There were a few things I wanted to point out separately just here on DR.

• I respect how Mike focused on a singular problem (dealerships struggle to get trades) and found a way to innovate that wasn't just an evolution of status-quo + AI.
• They found new value in influencer marketing as a method for lead gen and have seen legit hockey-stick growth here
• They expanded how value tracking can be used over the life of vehicle ownership and did so in a non-salesy in your face way
• They built this lean and without raising any venture money

Here is the full write-up: MotoAcquire: Super Review

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