Your shoppers will answer questions like:
How did you hear about us? (check all that apply)
____ Friend or Relative
____ Internet
____ Newspaper
____ TV
____ Radio
____ Driving By
While shopping, you...
____ Shopped for Used Cars Only
____ Shopped for New Cars Only
____ Shopped for New and Used Cars
As best as you can recall, how long have you been looking to replace your old vehicle?
____ Less than one week
____ 1-2 weeks
____ 3-4 weeks
____ 4-8 weeks
____ More than 2 months
While you were car shopping, where did you go to get most of your ideas?
(check all that apply)
____ Internet
____ Newspaper
____ TV
____ Radio
____ Friend
____ Driving by
How many Dealerships did you visit before you bought from us?
____ Just [your store name] (no other dealers)
____ 1 + [your store name]
____ 2 + [your store name]
____ 3 or more + [your store name]
Have you seen our TV ads?
____ Yes
____ No
Did you find the TV ads helpful?
____ Not helpful
____ Somewhat helpful
____ Average
____ Better Than Average
____ An Excellent Help
Do you consider yourself a frequent Internet user?
____ Yes (about 30mins or more per day)
____ No
Did you shop online at: (check all that apply)
____ AutoTrader.com
____ Cars.com
____ [local newspaper site]
____other_____________________________________
Did you visit [your store site.com]?
____ Yes
____ No
IF YES…
Did you visit [your store site.com] more than once?
____ One time
____ Two times
____ less than 5 times
____ I went there a LOT!
How did you find our web site, [your store site.com]? (check all that apply)
____ Heard it on TV
____ Heard it on Radio
____ A friend at work showed it to me
____ AutoTrader.com or Cars.com
____ Google, Yahoo, AOL search engines
____ Other: _________________________________
Do use FaceBook.com?
___Yes
___No
If yes, how often do you visit FaceBook.com?
___Rarely
___A couple times a week
___Daily
___Several times a day
