Reply to thread

hi Grant, this survey will be tailored to you, so, we'll adjust it as needed.  It'll be an alpha project, I'll host it via surveygizmo, we'll share its construction, login and review.

A post sale Survey can help us understand what your stores shoppers profile looks like.  Heres one small sample of why why I did this survey and why I want others to try it...

My Leads from autotrader and cars were low, fees were high.  My boss saw little ROI and wanted to cut them out. I knew if I wasn't in the classified sites then my competitors would get more opportunities. I couldn't explain why shoppers were not walking around with autotrader printouts. I assumed that shoppers use the classified sites to discover product vs price but they moved away from the classified sites.  I can't recall shoppers asking sales reps to go to autotrader to show them a lower priced car.  I felt shoppers were looking at dealer sites to identify one or more cars to "prepare for the visit".  So... No leads does not mean no sales!  IMO,  Cut out cars.com and you'll see less ups (which we don't track as well as leads). The post sale survey can help expose this invisible activity (aka marketing attribution).

hth

joe