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Joe, do you feel that customers ever answered a question a certain way because they felt it was expected of them?We did a study with a local ad source [tv/digital/paper] the answers didn't match what I see online or what any of the "automotive research" shows. Given the grain of salt due the source, post activity reflection still seems skewed. Thought the "right questions" can help, how did/do you account for this in taking action on the data you collect?
Joe, do you feel that customers ever answered a question a certain way because they felt it was expected of them?
We did a study with a local ad source [tv/digital/paper] the answers didn't match what I see online or what any of the "automotive research" shows. Given the grain of salt due the source, post activity reflection still seems skewed. Thought the "right questions" can help, how did/do you account for this in taking action on the data you collect?
