Every store is different, yet the same. In this example:
Take aways:
1.Loyalty has ROI.
----Your reputation efforts are working well (1/2 are referrals)
2.The Internet Is very important
---The internet is most important place to find a new car ideas (73%).
---80% of your buyers use the internet more than 30mins daily.
3.Shopping goes on for weeks & months!
---6% of your sales were in market 3 weeks or longer.
--26 of 100 sales were shopping MORE than 2 months
4.Classified Sites Work well
---25 of your buyers were shopping on Autotrader & Cars.com
5.JohnsonFord.com is important
---85 out of 100 buyers were on your website prior to purchase.
---267 of your sales were buyers on your site more than 5 times
And on and on….
