Here's the goals of the survey, question by question
Question #2). Have you bought from us before?
(repeat buyer filter)
Question #3). Any close friends or family purchased from us before?
(1st degree of separation filter)
Question #4). How did you hear about us?
(How many "touch points" to your name?)
Question #5). how long have you been looking for a new vehicle?
(time in market)
Question #6). While shopping, you shopped for:
(influence of new & used to your shopper)
Question #7). While you were car shopping, where did you get most of your ideas?
(How many "touch points" for your shoppers and which is the most used? [see #4])?
Question #8). How many dealerships did you visit before you bought from us?
(competitive profile)
Question #9). Have you seen our [TV,Newspaper,Radio] ads?
(traditional media impact measurement, remove if N/A)
Question #10). Do you consider yourself a frequent internet user?
(internet user profile)
Question #11). Did you shop online at:
(Classified site impact)
Question #12). Did you visit our website?
(your sites impact)
Question #13). How did you find www.[DealerSiteName].com?
(path to your site)
Question #14). Do you use Facebook?
(how deep is the FB opportunity?)
