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The Pied Piper PSI measures Internet/Telephone sales effectiveness, walk through dealership door and the in-dealership experience - it ignores everything after this point. The process they are measuring is almost exactly what Tesla is trying to do differently and they're measuring them on a scale built for dealerships. You can't evaluate Tesla on a traditional scale and expect them to score well when their core business model is not following that business model. They scored low because they don't offer test drives and their inability to ask for the sale - these are two things that Tesla has built into their business model and the PSI scoring system doesn't have a tolerance for that variance, so they immediately score lower.

I understand what they're trying to do here, but I feel like this is a non-issue for Tesla because they don't want to support the traditional process.

Unless I'm missing something of course. The following quote from the original report also seems to dispute my own logic because some of them ranked exceptionally well.