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Is this about Tesla? I thought it was about negotiating price? What if Ford said all dealers must sell cars, trucks and SUV's at MSRP less rebates and incentives. How much more would the industry gain? Dealers would have to step up their game to win the customer. Apple sells the same price to all suppliers and they are industry leaders. Only difference is the service of the carriers. Wow what a novel idea. Sales people make money selling cars.