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Actually this happens in Mexico already.Dealers MUST sell cars at MSRP, they get audited every month and if they don't they can lose their franchise. I believe they make 3% margin on sales. The dealers feel like a credit union/bank/etc, people have salaries with incentives based on a certain volume but... pretty much salary employees. Very different atmosphere than a US dealer. One big difference is that dealers have huge areas for sales with no competition, so the big game is to position the brand instead of the same brand stress fighting against each other.Different ways, no better no worst.
Actually this happens in Mexico already.
Dealers MUST sell cars at MSRP, they get audited every month and if they don't they can lose their franchise. I believe they make 3% margin on sales. The dealers feel like a credit union/bank/etc, people have salaries with incentives based on a certain volume but... pretty much salary employees. Very different atmosphere than a US dealer. One big difference is that dealers have huge areas for sales with no competition, so the big game is to position the brand instead of the same brand stress fighting against each other.
Different ways, no better no worst.
