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Did I blame John Deere for killing small farms?  Hell no :)   Dale created a tool and a new business model to follow. Did Velocity kill small stores?  Hell no.  In fact, I can think of several small stores he saved when their leaders went all in.


What I am saying is that Velocity looks to operations to create profits AND this operations based model is exactly where our market is going (this is not good news for old lot sharks).