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Upon further review, I found that our "Text Us" option was not displaying on our VDP correctly. Though it has been prominent on our SRP, that may have skewed our results. I'm having that fixed now and will update in 30 days to let you know if there's an increase.That said, I think it's more of an over communicated concern that prospects might have. Once we've made contact on the sales side, a good portion of our guests appreciate our willingness to communicate via text and it's a great tool for us when confirming appointments. On the service side, customers absolutely love being able to get updates on their car via text. So long story short, we don't encounter many people that have an issue with it being too personal.I just don't see it as more engaging than any other form based call to action, "give us your name and number and we'll be in touch." In fact, it gives less opportunity for the prospect to express what they want than a traditional form that allows for comments. Maybe instead of having two separate call to actions, we can include a check box on the traditional contact us/check availability/get e-price button to allow the prospect to opt in for texting.
Upon further review, I found that our "Text Us" option was not displaying on our VDP correctly. Though it has been prominent on our SRP, that may have skewed our results. I'm having that fixed now and will update in 30 days to let you know if there's an increase.
That said, I think it's more of an over communicated concern that prospects might have. Once we've made contact on the sales side, a good portion of our guests appreciate our willingness to communicate via text and it's a great tool for us when confirming appointments. On the service side, customers absolutely love being able to get updates on their car via text. So long story short, we don't encounter many people that have an issue with it being too personal.
I just don't see it as more engaging than any other form based call to action, "give us your name and number and we'll be in touch." In fact, it gives less opportunity for the prospect to express what they want than a traditional form that allows for comments. Maybe instead of having two separate call to actions, we can include a check box on the traditional contact us/check availability/get e-price button to allow the prospect to opt in for texting.
