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We have had great success with our texting tools. I hear some concerns about the amount of texts received, but remember, you are providing another preferred channel of communication for your shoppers. For those folks that use the text tool, the closing rate on these leads are well above average - and that makes sense. A phone call comes in and you look, do you take it? A text comes in, do you read it immediately? Who texts with you? Friends text with you, and I believe that if you can get a shopper to text with you, they will treat with you a higher level of trust like they do with other folks they text with. Hmmm. if the ABC of a sale is to get the shopper to like you and trust you so that they will buy from you, and this helps you with the first parts of that....  maybe that explains why these leads close so well.