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Jeff, I couldn't agree more and this has been said many times in different verbiage.Never compromise usability for the sake of what dealers perceive as imperative 3rd party (usually script-based) lead generation components insertions. Especially, when they are stacked. There tends to be no one policing this stuff. Website vendors, chat vendors, SMS / Text vendors, etc. all of their tools interfere with user experience if not applied properly via testing. Yes, less is definitely more. There is a reason most successful software companies are successful: user-tested, clean, intuitive interfaces.There is a reason (usability testing) tools and their APIs such as Optimizely are offered via website platform providers like Dealer Inspire. They get it...
Jeff, I couldn't agree more and this has been said many times in different verbiage.
Never compromise usability for the sake of what dealers perceive as imperative 3rd party (usually script-based) lead generation components insertions. Especially, when they are stacked. There tends to be no one policing this stuff. Website vendors, chat vendors, SMS / Text vendors, etc. all of their tools interfere with user experience if not applied properly via testing. Yes, less is definitely more. There is a reason most successful software companies are successful: user-tested, clean, intuitive interfaces.
There is a reason (usability testing) tools and their APIs such as Optimizely are offered via website platform providers like Dealer Inspire. They get it...
