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Mornin' Ed.Yup. Since day 1, dealers think the internet is leads [[link to the story]. Summary:In the Dealer/manager's mind...."INTERNET = LEADS"All walk-ins are due to my awesomeness 20 yrs later and we're still stuck in that rut.Why has there been no change?Because the car shopper wants to remain invisible. This means the Dealer/Managers mental model never gets challenged. Additionally, us vendors all complain how backward our industry is, but, we share in the blame. The vendor industry with all it's brain power and disruptive chest thumping hasn't been able to 'connect the dots' from online to in-store behavior.A survey, done at delivery, shines a light on that damn invisible shopper
Mornin' Ed.
Yup. Since day 1, dealers think the internet is leads [[link to the story]. Summary:
In the Dealer/manager's mind....
20 yrs later and we're still stuck in that rut.
Why has there been no change?
Because the car shopper wants to remain invisible. This means the Dealer/Managers mental model never gets challenged.
Additionally, us vendors all complain how backward our industry is, but, we share in the blame. The vendor industry with all it's brain power and disruptive chest thumping hasn't been able to 'connect the dots' from online to in-store behavior.
A survey, done at delivery, shines a light on that damn invisible shopper
