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It's a piece of technology that could easily allow dealerships to make smarter marketing decisions, so yes it could easily help sell more cars.

Verdict is still out on this type of technology (biometric data for marketing purposes) and as you well know things generally come late to the automotive vertical or at least products that have been branded as "automotive-centric." I don't see anyone doing this in automotive and I've incurred with various companies to find out about reselling or configuring their wares.

Tools like https://findface.pro/en/industries/face-recognition-for-retail.html (where offline is gathered and then can be cross-referenced to online) would be an efficacious tool at the dealership level. Someone out there is going to make a mint off of this offering in the near future. The reality is, there are security mechanisms placed into those retail systems (aforementioned) as well, not that anyone is stealing cars very easily from showrooms or lots, but...

Online, both Facebook and Google have been on the forefront of developing facial recognition algorithms. The first time you uploaded and tagged a party selfie you signed up for the program. For many consumer and privacy advocates, however, the use of facial recognition and biometric profiling in the physical world is more troubling. You can delete your cookies and your web browser’s cache, and control your social media or phone’s privacy settings. But there are no privacy settings for walking down a city street, or browsing in a mall. And you can’t delete your face.