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:unclejoe:Uncle Joe Rule #121:

"Just because it's a good idea doesn't mean it's going to work"


I see a shiney new widget that "makes smarter marketing decisions",  but, I don't see how it produces more sales (or how it improves my marketing yield).  


 It's not a completely new concept, do you know of any autodealer / pioneers that are testing it now?  If not auto, how about any other ROBO* retailer (e.g. best buy, real estate, etc)?


FWIW, being a laggard in automotive retail is a great place to be. You get to study the concepts deployed in other markets avoid the ideas that delivered under their launch-hype (e.g. iBeacon) 


HTH

Joe


*Research Online, Buy Offline.