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Yes and based upon that logic dealers should be using all best practice technologies in order to get in-market buyers in to the showroom floor. Don't waste your marketing budgets by shooting at out-of-markets and missing (far too many do).How much waste do you think there is in automotive marketing per year, out of curiosity? I know dealers would want to know this number, because I see a plethora of it via dealership ROI reports.
Yes and based upon that logic dealers should be using all best practice technologies in order to get in-market buyers in to the showroom floor. Don't waste your marketing budgets by shooting at out-of-markets and missing (far too many do).
How much waste do you think there is in automotive marketing per year, out of curiosity? I know dealers would want to know this number, because I see a plethora of it via dealership ROI reports.
