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[USER=764]@Ed Brooks[/USER], of course there are many variables that bring in a customer to a showroom and everyone is different. It's a combination of many variables and much of it can be linked to both traditional and now digital marketing."Micro-moments" are just a component of Neuromarketing. We could get into a greater discussion (https://en.wikipedia.org/wiki/Neuromarketing). Research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, or sensors to measure changes in one's physiological state, also known as biometrics, including heart rate and respiratory rate, galvanic skin response to learn why consumers make the decisions they do, and which brain areas are responsible.Regardless, leads are a crucial component of the automotive dealer sales process. Mapping lead generation to your sales funnel is an essential part of all marketing strategies, it's just much easier to measure digitally.
[USER=764]@Ed Brooks[/USER], of course there are many variables that bring in a customer to a showroom and everyone is different. It's a combination of many variables and much of it can be linked to both traditional and now digital marketing.
"Micro-moments" are just a component of Neuromarketing. We could get into a greater discussion (https://en.wikipedia.org/wiki/Neuromarketing). Research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, or sensors to measure changes in one's physiological state, also known as biometrics, including heart rate and respiratory rate, galvanic skin response to learn why consumers make the decisions they do, and which brain areas are responsible.
Regardless, leads are a crucial component of the automotive dealer sales process. Mapping lead generation to your sales funnel is an essential part of all marketing strategies, it's just much easier to measure digitally.
