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The results suggest that chasing 'leads' and 'conversion' is a non-productive waste of space.As [USER=3]@Jeff Kershner[/USER] has been quoted as saying, "Sure, car shoppers who submit online sales leads are worthy. But their numbers are few..."Only 3% to 7% of shoppers fill out and submit websites’ form leads, he says at the annual Driving Sales Executive Summit here.“It’s not that they aren’t important, but we’re so fixated on that 3%, we can forget the 97% who come to the dealership in other ways.”Some Car Dealership Customers ‘Just Show Up’ - WardsAuto.com
The results suggest that chasing 'leads' and 'conversion' is a non-productive waste of space.
As [USER=3]@Jeff Kershner[/USER] has been quoted as saying, "Sure, car shoppers who submit online sales leads are worthy. But their numbers are few...
"Only 3% to 7% of shoppers fill out and submit websites’ form leads, he says at the annual Driving Sales Executive Summit here.
“It’s not that they aren’t important, but we’re so fixated on that 3%, we can forget the 97% who come to the dealership in other ways.”
Some Car Dealership Customers ‘Just Show Up’ - WardsAuto.com
