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My $0.02Texting is a Dealer Experience Improvement Tool, not lead gen.Summary:Texting is highly personal. It opens a door into the user's life that most folks don't want to open (in our space). From this observation, it's easy to conclude that text volume should be low.That being said, texting may be a high value tool if the shopper 'opts in' and wishes to become visible. IOW, Texting is a cool option AFTER I submit a form (finance form or a trade-in form or a service form, etc). HTH-Uncle Joep.s. I believe that most leads come from a poor website experience. Texting breaks anonymity, so texting isn't what uncommitted shoppers want.
My $0.02
Texting is a Dealer Experience Improvement Tool, not lead gen.
Summary:
Texting is highly personal. It opens a door into the user's life that most folks don't want to open (in our space). From this observation, it's easy to conclude that text volume should be low.
That being said, texting may be a high value tool if the shopper 'opts in' and wishes to become visible. IOW, Texting is a cool option AFTER I submit a form (finance form or a trade-in form or a service form, etc).
HTH
-Uncle Joe
p.s. I believe that most leads come from a poor website experience. Texting breaks anonymity, so texting isn't what uncommitted shoppers want.
