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Unfortunately for the sake of this post (fortunately for my career) I'm at a different dealership so I wasn't able to track the changes as I would hope. However, the group I'm at has the Text widget located in the bottom right of the screen that displays on every page.We currently have 4 sites, one for each of the OEMs we carry and one group site. Unfortunately the leads for the group site end up in the same "bucket" as the Hyundai leads. In addition, Edmunds does not provide any metrics so I figure the best I can do is show you leads and UVs for February. It's not the best case scenario but here are some stats:[ATTACH]2780[/ATTACH]Also, I think it's important to note too that we do not currently have any chat service on our sites, so leads aren't being "vultured" by prospects choosing chat. Edmunds offers Carcode as a free service to dealers. So while it would be nice if they offered us the ability to measure certain stats, I'm not going to complain about a free product that works extremely well as a texting tool even if it isn't the best lead generation tool.
Unfortunately for the sake of this post (fortunately for my career) I'm at a different dealership so I wasn't able to track the changes as I would hope. However, the group I'm at has the Text widget located in the bottom right of the screen that displays on every page.
We currently have 4 sites, one for each of the OEMs we carry and one group site. Unfortunately the leads for the group site end up in the same "bucket" as the Hyundai leads. In addition, Edmunds does not provide any metrics so I figure the best I can do is show you leads and UVs for February. It's not the best case scenario but here are some stats:
[ATTACH]2780[/ATTACH]
Also, I think it's important to note too that we do not currently have any chat service on our sites, so leads aren't being "vultured" by prospects choosing chat.
Edmunds offers Carcode as a free service to dealers. So while it would be nice if they offered us the ability to measure certain stats, I'm not going to complain about a free product that works extremely well as a texting tool even if it isn't the best lead generation tool.
