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I hear where you're coming from Rob. It's not that I don't want to give our prospects the opportunity to text, rather I don't see it's value as a "form." The only information I receive from a CarCode text is the message itself. The lead or message will not tell me what car or even what site really they're on; it's simply a texting tool. For example, one text we received asked "Does is this one a 2.0T Ultimate or 2.0T regular?" but I had no idea what car he was on so I had to dig further. For lead generation, I'd prefer that they have a traditional form that will allow the prospect to communicate more than 160 characters while also being able to gain more insight into the prospect by seeing where the lead came from.That's not to say Carcode is useless or that we don't want to give our customers the opportunity to text. It's quite the opposite. I've found great success in using Carcode as a way to continue conversations with prospects, confirm sales appointments, and keep in touch with service customers.Generally speaking, it's a best practice to get a customer to opt in to text with you and most CRMs such as Vinsolutions are defaulted to force that. Carcode is similar. If I want to text a prospect using Carcode I either have to have them initiate the conversation via text or send out an opt in message. What makes Carcode unique is it allows me to input a message in the opt in message. So you'll have your normal opt in message with a "Hi! Bill here from Pugi. Still planning on stopping in today at 1:15pm?" in that initial message as well. That's what I like best and find is most effective about the tool.Long story short (too late) it's pretty good as a communication tool but I'm not a big fan of it as a lead generation tool or initial engagement or whatever term you want to use there.
I hear where you're coming from Rob. It's not that I don't want to give our prospects the opportunity to text, rather I don't see it's value as a "form." The only information I receive from a CarCode text is the message itself. The lead or message will not tell me what car or even what site really they're on; it's simply a texting tool. For example, one text we received asked "Does is this one a 2.0T Ultimate or 2.0T regular?" but I had no idea what car he was on so I had to dig further. For lead generation, I'd prefer that they have a traditional form that will allow the prospect to communicate more than 160 characters while also being able to gain more insight into the prospect by seeing where the lead came from.
That's not to say Carcode is useless or that we don't want to give our customers the opportunity to text. It's quite the opposite. I've found great success in using Carcode as a way to continue conversations with prospects, confirm sales appointments, and keep in touch with service customers.
Generally speaking, it's a best practice to get a customer to opt in to text with you and most CRMs such as Vinsolutions are defaulted to force that. Carcode is similar. If I want to text a prospect using Carcode I either have to have them initiate the conversation via text or send out an opt in message. What makes Carcode unique is it allows me to input a message in the opt in message. So you'll have your normal opt in message with a "Hi! Bill here from Pugi. Still planning on stopping in today at 1:15pm?" in that initial message as well. That's what I like best and find is most effective about the tool.
Long story short (too late) it's pretty good as a communication tool but I'm not a big fan of it as a lead generation tool or initial engagement or whatever term you want to use there.
