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"The lead or message will not tell me what car or even what site really they're on; it's simply a texting tool."To your point, the texting tools out there aren't where they need to be and are just far too generic. Sheesh, if you're using an embedded texting tool and it fails to differentiate between rooftop (child sites) websites pushing to a central repository or a single device, that's just sad.For example, take a look at http://kellynissanofroute33.com/vehicles/nissan/altima/2015_nissan_altima_25_s_easton_pa_1n4al3ap9fc458030_wdi.cfm?itype=New&CFID=5646414&CFTOKEN=5e92523225931277-FF87C39A-90B1-1C3A-54E415ADDC88F012 and then the Text Us option at the bottom of the page.Why aren't the the vehicle variables / data passed into the Text Us form for BDC or Salesman communication ease (which car, cost range, color, body, trim, other options, etc.)? This would make the communication process smoother and give the dealer the ability to search similar cars with similar options and have them ready for the customer.It's not really the dealer's fault, but the limitations of the vendor software offering. BTW, I presume CarCode has no form of a qualified autoresponder, look to https://www.conversica.com/how-it-works-persona-two-way-ai-conversations-go-beyond-autoresponders to help in this process. I've installed it in over 25 dealerships and it has drastically increased their closing rates.
"The lead or message will not tell me what car or even what site really they're on; it's simply a texting tool."
To your point, the texting tools out there aren't where they need to be and are just far too generic. Sheesh, if you're using an embedded texting tool and it fails to differentiate between rooftop (child sites) websites pushing to a central repository or a single device, that's just sad.
For example, take a look at http://kellynissanofroute33.com/vehicles/nissan/altima/2015_nissan_altima_25_s_easton_pa_1n4al3ap9fc458030_wdi.cfm?itype=New&CFID=5646414&CFTOKEN=5e92523225931277-FF87C39A-90B1-1C3A-54E415ADDC88F012 and then the Text Us option at the bottom of the page.
Why aren't the the vehicle variables / data passed into the Text Us form for BDC or Salesman communication ease (which car, cost range, color, body, trim, other options, etc.)? This would make the communication process smoother and give the dealer the ability to search similar cars with similar options and have them ready for the customer.
It's not really the dealer's fault, but the limitations of the vendor software offering. BTW, I presume CarCode has no form of a qualified autoresponder, look to https://www.conversica.com/how-it-works-persona-two-way-ai-conversations-go-beyond-autoresponders to help in this process. I've installed it in over 25 dealerships and it has drastically increased their closing rates.
