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Right, I'd play it by ear if I were you and it seems as if chat tools do a good enough job of garnering lead info for follow-up. I'm not really for or against on-site text applications. Applications which convert for one dealer, might not for another (there is no shiny red button). Obviously, it comes down to testing and finding the right vendor.


Another factor to consider is unobtrusiveness. I don't know how many sites I see with 15 widgets, bogging down load time and user experience.


As for plucking specific VDP or SRP data, it's next level stuff, but it will happen and you'll remember we talked about it here. Hey, Mr. Start Up or pre-existing vendors doing it incorrectly, real world issue from dealer. ;-)