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The irony here is that though text is a 1p year old tech and you have to risk bounce by asking for phone number up front, it's rising now that crms have finally built in integration and opt in rules are a bit more clear for stores. Chat should start anonymous and has much more capability than text but it's like new car pix ... people want it even if it doesn't make perfect sense.


It still comes down to response and skill of operator to generate good lead info.