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Here's the thing... 60% to 70% of visitors are unique... they ain't coming back so it is key to grab that contact info if you can. It's like the gorilla balloon - it looks silly but works for some stores. Quality chat can boost form leads by up to 50 percent without cannibalizing current leads.

We're beta testing text but I think it will kind of averge the same. Data will tell.

Yes popping the invite on every page is overkill and will cause cannibalization.

As for slow code, these adds need to have an asynchronous load so it pops separate from the site and doesn't slow the load speed and (worse) lower search ranking.