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They're not all the same at all manufacturers. For example, the F-150 series has any number of rims, lights, colours, decals and interiors. Stock photos just don't do them justice, so the F-150 new inventory photos have been commended by many customers as helping to understand the models and packages. Sometimes dealers forget that customers don't know the difference between the trims and they don't know what a package code is. Unless you have 100% accurate stock photos, the New Inventory photos are a huge plus in my books.