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I think its more of people want to see the actual physical car they could be driving. If they didn't care about stock photos than everyone would just use the manufacture site. Seeing the actual car/truck that they could be in helps them visualize them actually driving in it. Not only that, but stock photos rarely have the actual Exterior/Interior matching colors, rims, trim level. This is even more true with Ford as features can be added/changed drastically between trims (side note: while that's neat, I miss Honda's way of doing their trim levels).