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Wow.  Great lesson here for me.   I've always assumed that everyone instinctively understood that car shoppers* want to see the actual photos of the cars.  What an eye opener for me.



*shoppers who are way down the funnel* (i.e. selecting a VIN, not in high-level research)


p.s. Craig is 1000% right. Stock photos are filled with gaps. Shoppers don't complain because they know the pics are 'fake' (think about how 'fake photos' makes a shopper judge the entire site ;-)