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Derrick,IMO, your chat experience makes a shopper feel 'comfortable' with your brand and your site. My logic says the "happy chat shopper' will be more likely return to your site than all other shoppers. Can you and the CarNow team track chat users separately in analytics? Also, are your chat users more or less likely to submit a non-chat lead?Great team work!Joep.s. Not all chats are product related, so, a share of all chats will not connect to future shopping behavior.
Derrick,
IMO, your chat experience makes a shopper feel 'comfortable' with your brand and your site. My logic says the "happy chat shopper' will be more likely return to your site than all other shoppers. Can you and the CarNow team track chat users separately in analytics? Also, are your chat users more or less likely to submit a non-chat lead?
Great team work!
Joe
p.s. Not all chats are product related, so, a share of all chats will not connect to future shopping behavior.
