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Alex I think what Joe is trying to say is (forgive me if I am wrong too)

Usability and sales have nothing to do with each other on dealer sites. There is absolutely zero way to conduct a transaction with real money on a dealer website. So, trying to link the 2 together outside of say google analytics is always going to be suspect. There is no way to literally see 1 for 1 here.

Since we do not conduct transactions on the site we can not say that usability effects sales in any manner. It would be like trying to attach sales data to buzzfeed.

Buzzfeed doesn't sell stuff on their site to people, i could be wrong but lets say they don't. Just like we don't sell stuff online to people either.

Hard Stop.

We sell things to people at our dealership.

We parade our products on our sites.

I'm no website police but I think Joe's got you pinned on this one bro...